Q Card was in need of a complete overhaul. Q Card's new identity came to life with vibrancy and freshness with a look that resonates with it's audience.

The Spring Summer 19 Campaign was all about changing the perception and discovering the breadth of styles and looks available at Farmers.

I started with concepting four different looks throughout different parts of the house that would give breadth of range while showing casing the variety of globally ‘on-trend’ looks, available at Farmers.

Partnering with Amy Cattanach we shot the combined fashion and homewares AW20 campaign on Waiheke Island, using the colours and form of the surrounding rolling hills and fauna to our advantage .

Wild Bean have upped the anty with their cafe style food offering and want their imagery to reflect the flavours and range they have on offer from mac n cheese bites, toasted focaccias and soups to caramel slice, bliss balls and real fruit smoothies, they have it all and, it's good.

I worked on KFC for around two years where I was the lead creative on retail and food photography. My personal objective was to take KFC food photography to a new level, away from perfect looking fried chicken, burgers and fries where everything looked untouched, to food a more rustic, handmade approach where the mayonnaise and sauces were oozing out, compelling you to reach in to the image and grab it!

Using CGI we brought Q Card to life in a fun for a Winter DM piece.

My creative time on Countdown included logo development, specifically Price Lockdown, and the value meal and recipe brand ‘Feed Four For 15’. I also art directed most food shoots for press and print, including instore recipe cards.

The brief was to come up treatment for Countdown’s new ‘value’ platform that Kiwi families would resonate with and relate to.

The campaign rolled out across all media channels, in-store recipe cards were developed on a regular basis, ‘how to’ meal videos and recipe books were created. The ‘Feed 4’ as a value platform, ended up being staying in market for a few years.

Global choreographer to the stars, Parris Goebel was the face of South Side Arts Festival held annually. During which they showcases an array of arts from culturally rich South Auckland. Ranging from music and dance to graffiti art and fashion. Here are two executions, Parris the face of the campaign Cult Couture, directed at the main fashion event that annually has a big following.

Using stop motion we created Valentine's Day content showcasing lots of yummy product available at Countdown supermarkets in a fun and upbeat way. 

The idea for the launch 'my lotto', (New Zealand Lotteries online platform) was all about the simplicity of purchasing your lotto ticket online. So, we found four different everyday tasks that were just as simple as going online to purchase your lotto ticket. Each execution was typeset the old fashioned way, on 100 year old letterpress to creative this authentic yet, simple approach, which really just made the campaign come to life.

Using CGI we brought each brand to life, from 2D vector marks to 3D identities that visually hinted each games point of difference.